Matching your brand font
A plea to graphic designers, brand agencies and the ilk. Please consider the web when you choose your font and your colours. Why is it in 2022 that the web is still an afterthought? Too often, I have seen a style guide or brand package delivered with some obscure font – that you guessed […]
Finding the right font
Astra has a huge variety of features, and while not unique to Astra, let\’s talk about the font options Astra provides. A LONG TIME AGO IN A GALAXY FAR, FAR, AWAY… You didn\’t have much of a choice when it came to fonts out of the box. When web fonts became more accessible you still […]
the facebook marketing expert
Every man and his dog is an expert on social media marketing these days. If you have ever searched the terms social media marketing, or Facebook marketing, then I’m certain you have also been bombarded by the multitude of ‘experts’ in this field via targeted adverts. Have you clicked on one (or two) of these […]
Dunner Stunner
Let me tell you a little about Dunedin (Ōtepoti), New Zealand. If you live here then I\’m preaching to the choir. If not, Dunedin is a real surprise. When I told people I was moving to Dunedin, they weren\’t overwhelmingly positive in their view of the place. From \”It\’s the second-most inhospitable place in the […]
Facebook? do you/don\’t you?
The realities of facebook and business. For most people entering the world of business on Facebook, you’re either completely new to Facebook or have a pedestrian experience of the platform. If you’re ‘on’ Facebook you probably mostly scroll through your feed – friends posts, random videos, adverts and group posts – without much more of […]
the ostrich approach
I’m sure you’ve heard that ostriches put their head in the sand, to ignore impending troubles. Some people approach social media in the same way. If you don’t see it, don’t know about it, then it doesn’t matter to you, then you misunderstand how social media works. Social media ticks on and functions whether you […]
Inspired design at Architecture van Brandenburg
Yesterday, I had the divine pleasure to be invited as part of the Hive Dunedin team to Architecture Van Brandenburg in Dunedin. I had heard just a little about the amazing 3D models and designs they are working on and I certainly was not disappointed when I saw their design space in person. The featured […]
Making an Ass out of cultural assumptions
Sometimes even the big guys get it wrong. Today’s blog post is a cautionary tale about lazy assumptions on cultural stereotypes. In hindsight, it would seem so obvious as to why Victoria’s Secret got it all so wrong in their attempt to woo the Chinese market. Great idea trying to break into the Chinese market. […]
Optimal post length for engagement?
Something we look at fairly regularly are things like character or word length and what is optimal for Search Engine Optimisation. That is, what is best for getting google and other search engines to notice your content. But what is also important is Engagement. Particularly when it comes to your Social Media presence and marketing. […]
Hashtags (how many?) and Engagement
Have you noticed hashtags are now appearing on Facebook? At this point, it isn’t an integral part of Facebook and there is no need to start adding it to your business posts. In fact, it has a slight ick factor with some Facebook users as it is not the norm. But, what about the other […]