I’m sure you’ve heard that ostriches put their head in the sand, to ignore impending troubles. Some people approach social media in the same way. If you don’t see it, don’t know about it, then it doesn’t matter to you, then you misunderstand how social media works. Social media ticks on and functions whether you are involved or not. As an example, Facebook allows users to tag, create, log into businesses, and review without the business owners input or knowledge. Elsewhere on other social networks, users discuss and rate you. You could sit by and let this all happen or you can take control of the message/dialogue that is out there about your business and have a say in the narrative. If you don’t do this, you are at risk of a negative image perpetuating and being labelled out of touch with your customers (especially if you don’t respond to negative press (appropriately)). We’ll be discussing how best to manage negative press in future posts. But the best tip for now is always remember to keep your cool.
Side note: I hate inaccuracies. Ostriches actually tackle problems head on. They don’t back down.